Saturday, 8 November 2014

Web Site Copywriter -Who Needs One?

While it seems obvious that planning a web-site is vital to its future development, I am positive that lots of web designers, programmers, etc. miss this step or don't give it the importance it deserves.


Define your target audience:
Who are you developing the site for? Your grandma and your aunt don't count.
Analyze your potential visitors and what they are looking for. Focus on their needs, not yours.
Discover a reason why they would pick your site from among the obtainable options. This is the Web, there's millions of web-sites. Depending on the niche there will be hundreds or thusands competing with yours... Does it worth the work?

Prevention is better than cure: There's few things more annoying than changing designs in the midst of a method. Of coursework you will always be exposed to mischances, but by planning ahead you will avoid potential issues that would need major modifications along the way.
Faster development: When I worked as a web designer there were fundamentally different types of clients: those who had a clear idea of what they wanted, and those who wanted "just to be on the Internet". At first it could appear that the second type would be more permissive, making the development smoother. But the opposite, those clients came up with a bunch of objections, additions, modifications... slowing down the method. In case you have not a clear idea at first, you will only know exactly what you need when you see it. And trial-and-error is not a wise method for developing anything.
Better performance: By aiming to an aim through all the steps of the world wide web development method, the final result will be more consistent together with your original idea. The efficiency of your web-site to accomplish your main goals will rely chiefly on your preliminary planning.
Choose your objectives:
Why are you developing the world wide web-site? In case you don't know the answer to this query, cease reading this and try to do something more productive.
Set your expectations, specific and realistic. Don't try to be the next Google. Not even in case you work at Microsoft. Specially in case you work at Microsoft.
If feasible, set and a way to measure those expectations so you can find out later your level of success. It can be a positive amount of visitors, sales...

Research your competitors:
Identify and study the competition in your field. Fundamentally competition is any site within your niche that you would like to make disappear (or even better, that you would like tu run).
Check web-sites related to yours in any way and find their strengths and weaknesses. Why do you like them? Why do you hate them? (besides they are the damn competition, of coursework).
Use that information so you can choose a way to beat your competitors. Cannot you find that way? Then you ought to return to the target audience study.

Outline your web-site:
Think of the proper structure to make the relevant information basically obtainable. Try to balance the information relevant for your visitors and the information you need to make relevant.
Choose how to combine different aspects of the development like content management, design, programming, usability, search engine optimization... and how to combine the people in charge of those areas (it makes use of to be way more difficult).
Try to make all scalable, so future additions or redesigns can be accomplished quickly and basically.

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